Breaking Through – 3 Questions to Ask

by Sonja van den Bosch

They often say that a break-down leads to a break-through. Why is that? When things start to fall apart and crumble, we get motivated to change, to look at things from a different perspective and to step out of our comfort zone. Normally this happens on an individual or sometimes group level, however this year we’ve gone through this on a global scale, as the human collective.[…]

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Breaking Through – 3 Questions to Ask

Giving Back – Strategy, Digital & Brand

by Sonja van den Bosch

Over the past month, I’ve created & delivered 3 webinars to over 300 travel industry businesses on strategy, digital and brand. The purpose was to help them with their strategic focus & direction, strengthening their customer journey with digital tools and standing out & staying relevant in a crowded market space. It’s been pure joy to be able to give back to an industry that has definitely[…]

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Giving Back – Strategy, Digital & Brand

Your Future, Your Choice

by Sonja van den Bosch

‘Life begins at the end of your comfort zone’ This is one of my all-time favourite quotes from Neale Donald Walsch. How true is this at this point in time? Haven’t we all experienced this lately? During the Covid-19 pandemic, we’ve been pushed into unknown situations and into the space of uncertainty. Uncertainty about the now and also uncertainty about the future. Adaptability leads to thriving The[…]

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Your Future, Your Choice

Focused Reflection?!

by Sonja van den Bosch

How often do you take the time to sit back and reflect? Maybe once a year? More regular or possibly not at all? And what questions do you ponder over? Often, reflection time is seen as a luxury, a nice to do when we have ‘time’. Who has time for this? In her book Becoming, Michelle Obama talks about how she missed reflection time when she was[…]

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Focused Reflection?!

What Makes Marketing a Family Business Unique?

by Sonja van den Bosch

Family businesses have a unique opportunity to stand out in a crowded market space. A family business is often built on strong foundations like a quality offering, a rich history and solid relationships. Being a small family business ourselves, we love working with other family businesses. Over the last 11 years my team and I have been welcomed in many family-owned businesses to help them capitalise on[…]

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What Makes Marketing a Family Business Unique?

Off the Beaten Track?!

by Sonja van den Bosch

‘Two roads diverged in a wood and I took the one less travelled by and that made all the difference’ Robert Frost Will you dare to step off the beaten track? The beginning of a new year is a potent time to break through old patterns and habits and to try something different. If we don’t do this, It becomes very easy to fall into the trap[…]

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Off the Beaten Track?!

Endings, Hope & new Beginnings

by Sonja van den Bosch

As it’s December, I decided to write a bit more of a personal blog, looking back at the year that was. The year started off spectacular, celebrating with our long-term University friend Robbert and his beautiful family in Peru. It was pure joy, a great reunion with lots of love, fun and laughter. Very soon though things were about to change… My father in law got seriously[…]

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Endings, Hope & new Beginnings

Wisdom from the Spiritual Entrepreneur

by Sonja van den Bosch

Why are we here? We are here to create and recreate the next best versions of ourselves (and our business) and experience our lives with richness, abundance and joy. Sounds to good to be true? Please keep reading… What I love most about this statement is that it brings excitement into everything we do at every stage of life. It gives us permission to change, experiment, create[…]

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Wisdom from the Spiritual Entrepreneur

Gear Up for 2020… before Winding Down for 2019

by Sonja van den Bosch

I don’t know about you, but 2019 seems to be speeding by for me and our business. As we head into October and towards the end of the year many business owners are looking forward to some down time over the festive season. However, there’s one very important activity to complete first in order to hit the ground running in the New Year – developing your marketing[…]

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Gear Up for 2020… before Winding Down for 2019

Want Better Marketing Outcomes? Ask the Right Questions!

by Sonja van den Bosch

Earlier this week, I was having a conversation around marketing with a couple of business owners. The questions kept coming: Should I change our branding? Update our website? Do a social media campaign? Use SEO? Invest in Google AdWords? Remarketing? Start doing PR? Redesign our brochure? Go to a tradeshow? etc. etc. etc. Although these are all very valid questions, it is interesting that 99% of marketing[…]

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Want Better Marketing Outcomes? Ask the Right Questions!

THOUGHTS FROM THE HEART

Inspirational marketing is about being true to yourself, being aligned with your core values and doing something you truly believe in and are passionate about. It is about creating meaningful relationships with everyone you encounter. It is about thoughts from the heart.

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