Viewing posts from: November 2000

Why Outsource Marketing?

by Sasha Reid

Now, more than ever, businesses need to be able to adapt to meet rapidly changing circumstances. Business agility and digital transformation dominate the corporate conversation and have given rise to the trends towards lean workforces and a gig economy. Almost a million self-employed Australians now work on a freelance or project basis vs a permanent role, according to a recent article in the Sydney Morning Herald. Careful[…]

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Why Outsource Marketing?

Find Your Focus in 2019

by Sasha Reid

A new year often signals a fresh start. A chance to reflect on the year that’s gone and consider the possibilities ahead, both personally and professionally. We resolve to do better and achieve our ambition – and we are fierce in our determination, fuelled by the prospect of a new year with the slate wiped clean. Truth alert: we don’t like New Year’s resolutions much. They tend to[…]

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Find Your Focus in 2019

Marketing Leadership

by Sasha Reid

“The future of marketing is leadership” – Seth Godin We’ve always believed that effective marketing acts as a propeller to drive business forward, a vital pathway towards long-term growth. The elevation of marketing to the C-suite also recognises that marketing has moved well beyond communications, advertising and promotions. To be strategically significant, an effective change agent and driver of growth, marketing must have a seat at the[…]

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Marketing Leadership

Websites That Work

by Sasha Reid

There was a time, not that long ago, when it wasn’t yet a given for a business to have a website, let alone one with a recognisable function beyond being an online brochure. Terms like content management system (CMS), search engine optimisation (SEO) and user experience (UX) weren’t yet part of our language. Content marketing had yet to emerge as a defined type of marketing, and website[…]

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Websites That Work

Is Your Marketing Set Up to Succeed?

by Sasha Reid

“More people are doing marketing badly than any other profession I can imagine. What an opportunity…” – Seth Godin Marketing has changed more in the last 20 years than arguably any other business discipline. Data, digital and the rise of social media means we’re living in an age of 24/7 connectivity, able to be bombarded with more marketing messages than ever before. Smaller businesses have also enjoyed[…]

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Is Your Marketing Set Up to Succeed?

Graham Monro – Founder & Photographic Director, gm photographics

by Sasha Reid

A focused marketing plan put into action

“We brought in Twinlife Marketing to help whip our marketing into shape and get better results from our efforts. We had fallen behind with regular and consistent marketing and needed direction to refocus.

Twinlife saw what was needed straight away. We gained structure and focus from the marketing plan they developed, and then the processes and discipline to follow through in putting the plan into action. They made sure we really understood the recommendations and grew our confidence. Through all the stages we were given the templates and taught how to run and analyse them ourselves. So it wasn’t just hand holding, it was education and self-empowering.

We have learned so much, and working with Twinlife Marketing has inspired new levels of thinking and action in all areas of our business, not just marketing. It’s given us new drive and thought processes to reconnect with lots of our client base in new ways with new energy.

We’ve found the whole experience very valuable, and also a lot of fun. Twinlife really “got” us and brought passion and energy as well as their expertise to our business. We loved working with them and will do so again.

I highly recommend them!!!!!”

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Graham Monro – Founder & Photographic Director, gm photographics

How building a culture-based brand will help you attract the right people

by Sasha Reid

Candidates today want more than a job that fits their skills and decent salary. They want a job that fits their goals, values and vision for their lives. Millennials, set to dominate the workforce by 2025, are particularly interested in the opportunity to make a difference and forge meaningful work relationships according to Forbes, while nearly 80% will look for “people and culture fit first, followed by career potential”[…]

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How building a culture-based brand will help you attract the right people

Committed Relationship… or One Night Stand?

by Sasha Reid

“A great relationship doesn’t happen because of the love you had in the beginning, but how well you continue building love until the end.” – Unknown Think about the last time you met someone interesting for the first time. They looked good. You looked good. There was a frisson of potential. The whiff of a spark. You got to talking… only to find yourself in a one-sided[…]

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Committed Relationship… or One Night Stand?

THOUGHTS FROM THE HEART

Inspirational marketing is about being true to yourself, being aligned with your core values and doing something you truly believe in and are passionate about. It is about creating meaningful relationships with everyone you encounter. It is about thoughts from the heart.

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