If you want to learn more about the trends in the online world and who are the winners and losers in this space looking at the 4 front runners Amazon, Facebook, Google and Apple then this video is a must see. It goes for about 15 minutes, but it’s very fast paced and gives incredible insights. It covers trends in retail, the social media landscape and what makes a brand successful.
The biggest challenge in the online retail world and for Amazon is that shipping costs are exploding and that there is a race to the bottom. Stores are the new black and there is a definite role for them.
Facebook, still extremely popular, although Instagram is growing much faster, mainly because of its visual content, is facing the fact that the organic reach is only 6%. This means that when you have a company Facebook page you’ll only be able to reach 6% of your community. Remember that the data is not yours, that’s why it is so important to always also have your own database.
Google, currently the most dominant search engine with 3 billion searches per day compared to Facebook with 1 billion searches is facing the challenge that people who are using apps are less inclined to search on Google, which is bringing their advertising dollars down.
Apple, the most powerful luxury brand in the world, with absolutely brilliant marketing has been working the self-expressive benefit.
To see more, please watch the video below. It is worth it.Tags: amazon, Apple, facebook, google, Online marketing trends