AltusQ: No Excuses – Make a Decision!

by Sonja van den Bosch

AltusQ: No Excuses – Make a Decision!

Working with clients that I get inspired by is one the best perks of my job. One of those clients is AltusQ, previously known as Shirlaws.

AltusQ is a standout for me, because of their strong internal culture. This culture is very much focused on respecting each other’s differences and different skill sets, while sharing the same values, which results in really caring about each other. This became very clear to me from the moment I started working with Katrina Porteus and Andrew Mackenzie (who both have a massive amount of positive energy) at the AltusQ head office. They both made my colleagues and I feel part of their team straight away and we are lucky to be invited to their training sessions, conferences and numerous social events.

AltusQ launch event in Sydney

We recently went to the launch event of the AltusQ brand at the Museum of Contemporary Art in Circular Quay. As always, there was a great atmosphere in the room and it was a good opportunity to catch up with fellow business owners, but the highlight was the presentation from Andrew with the topic: No excuses – make a decision!

One of the things that I find truly impressive is how Andrew and other AltusQ presenters can hold a room spellbound for an hour without notes or any other props. They don’t use boring power point slides, but they tell stories, share personal experiences and engage with the audience. I always walk away invigorated and with new learnings.

I would like to share my 5 key learnings from Andrew’s presentation with you.

Make decisions
There is no excuse to not make decisions. Once you make a decision, there will be a next decision to make and a next one and a next one etc. You can’t avoid making decisions, so it is best to just do it. The more you do it, the easier it becomes as well.

It starts with you
This is one of the values of AltusQ. It is about you feeling empowered to change everything that is within your power, without worrying about the things you can’t change. With an attitude like this you can do more than you think you can.

When you fail, you are a step closer to success
If you are afraid to fail, you’ll never get anywhere. The people who are the most successful in life are people who make mistakes, then get up and learn from this and do it better next time. Andrew pointed out the difference in attitude in the US and here in Australia. When people in the US fail, they believe that they are one step closer to success. Isn’t that a great attitude?

The AltusQ team

Move towards something instead of moving away from something
Focus on the positives instead of the negatives. This will ensure that you’ll get the positive thinking in your head, which will help you reach your goal. As an example instead of thinking I need to stop smoking, drinking etc. you should think about the increased energy and other benefits you’ll get by leading a healthier life style.

There are always reasons why you can’t do something, ignore it.
For every situation there is a reason why you can’t do something. No time, no money etc. there are a million excuses. Don’t get hung up on these excuses. It is better to do something than to do nothing.

If you would like to find out more about AltusQ and any of their upcoming events, please visit


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Inspirational marketing is about being true to yourself, being aligned with your core values and doing something you truly believe in and are passionate about. It is about creating meaningful relationships with everyone you encounter. It is about thoughts from the heart.

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