The 7 Steps to Building a Customer-Centric Business Culture

by Sonja van den Bosch

The 7 Steps to Building a Customer-Centric Business Culture


Being customer-centric means putting the customer at the heart of everything you do – doing everything with the customer in mind.  Customer-centricity is nothing new but it is becoming more important in today’s world.



In this digital-era where everything is always on, the power belongs to the customer. Never before has a bad experience with your company meant your brand can suffer so severely, as we have recently seen with United Airlines.

By making the customer king, the ultimate reward is customer loyalty, consistent revenue streams and higher margins.

But how do you do this?  We’ve put together the 7 steps to building a customer-centric business culture to help your company succeed in truly becoming a business that puts the customer at the heart. How well do your customers bond with the enjoyable experiences that you and your team provide?




Tags: , , , , ,

Leave a Comment

Leave a Reply

Your email address will not be published.

You may use these HTML tags and attributes: <a href="" title=""> <abbr title=""> <acronym title=""> <b> <blockquote cite=""> <cite> <code> <del datetime=""> <em> <i> <q cite=""> <s> <strike> <strong>


Inspirational marketing is about being true to yourself, being aligned with your core values and doing something you truly believe in and are passionate about. It is about creating meaningful relationships with everyone you encounter. It is about thoughts from the heart.

Receive the Latest Marketing Insights

Explore More Stories