The 7 Critical Marketing Roles Every Business Needs

by Sonja van den Bosch

The 7 Critical Marketing Roles Every Business Needs

For the past few decades, the role of the marketing department has changed dramatically. Although the end goal has remained largely unchanged – to increase the visibility of a business’ brand and attract more ideal customers – the changing needs of consumers, the increasing competitive landscape and the growing opportunities offered in the digital world, has meant the most successful businesses have marketing teams that have also evolved.

But what does a modern successful marketing team look like? We’ve put together the 7 most critical marketing roles every business needs to succeed. Which ones are you missing in your team?


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Inspirational marketing is about being true to yourself, being aligned with your core values and doing something you truly believe in and are passionate about. It is about creating meaningful relationships with everyone you encounter. It is about thoughts from the heart.

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