I can’t believe that we are celebrating Twinlife Marketing’s 6th anniversary this month. On one hand it seems like yesterday that I stepped out of the corporate world to do something more meaningful, but on the other hand it seems like I’ve never done anything else than Twinlife Marketing, as I am enjoying it immensely. I am extremely grateful for everything and everybody that has been part of this exciting, fun and interesting journey over the last 6 years. I’ve made mistakes, but I’ve also learned a lot. Here are the 6 most important lessons I’ve learned.
1. Be completely authentic
Why are so many people trying to keep up an image or pretend to be something they are not? I’ve never been good at this and always try to be as authentic, real and honest as I can be. It means that I can focus on ‘being’ instead of ‘trying to be’. I’ve learned to detach myself from the outcome of everything I do. I am committed to the process, but let go of what could, should, would, must and needs to happen. I am not perfect, but I trust myself, take risks, reflect and keep on trying. And while I am doing that I am having the time of my life and things just seem to flow.
2. Empower your people
The Twinlife Marketing journey has been a great lesson for me in letting go and about making my team members shine. We have so much great talent in the team and every day I keep learning new things just by be being surrounded by these passionate and highly experienced marketers. We support and motivate each other and never stop learning…together we are so much stronger. I feel very proud of our unique culture and cohesiveness and seeing these talented women flourish, while at the same time enjoying life, makes me extremely happy.
3. Focus on your expertise and passion
I absolutely love marketing consulting. It is me, it is who I am, it is what I do, and it is what I love. It is what gets me out of bed every morning with a big smile on my face. I would lie If I would say that I haven’t been distracted by other weird and wonderful opportunities to grow my business (outside of marketing consulting), but I’ve stepped away from that. I am a big believer in specialisation and staying true to your core competencies and passions. It works and it is the most fun. I am a big believer though in working together with other successful, specialised businesses and forming strong partnerships, like we do with Sandler Training, who are the specialists in sales training and coaching.
4. Trust your gut feeling
I do a lot on intuition. Every day, I take time to get out of my head and listen to my body. If I have to make a decision, I don’t try to think about it too much, but instead see how I feel about it. I work a lot on opening my heart and I am extremely grateful for all the beautiful yoga and meditation teachers that are inspiring and helping me along the way to create more openness, flow and abundance. When your heart is open, you will be more aligned with your purpose and your ego will be pushed out of the way. You’ll feel more at ease and everything starts to flow and becomes effortless. It is beautiful feeling that can really change both your business and private life.
5. Work smarter, not harder
I am naturally a hard worker, but I have learned to not just work harder and harder and run myself into the ground, but instead to focus on working smarter. For me this means managing my peak and down times during the day, the week, the month and the year. I also focus on taking regular breaks to replenish my energy and make sure to relax at night, in the weekends and during holidays. I switch off technology, savour the moment and try to be completely present with my family. This always gives me so much inspiration and great clarity. The best marketing ideas don’t come to me when I am sitting behind my desk, but rather when I am completely absorbed in a non business related activity.
6. Your life partner plays a key role
Don’t they say that behind every successful man is a strong, wise and hardworking woman? Well, I guess it goes both ways. Arjen, my husband, who I love dearly, is my rock and although he is not involved in Twinlife Marketing and we definitely have other things to talk about at the dinner table, he is my best business advisor, coach and mentor in one. He cheers me on, gives me very blunt feedback and always shows me a refreshing, unemotional outside perspective. I guess it helps that we’ve studied together, travelled together and moved to Australia together. Our values are completely aligned, but we also have a different perspective and I benefit so much from his down to earth, logical and analytical way of thinking.
I hope that you’ve enjoyed reading about my 6 most important lessons learned and I can’t wait for the next learnings that are around the corner in the next 6 Twinlife Marketing years. I would love to hear about any lessons you’ve learned, so please share them with me.Tags: business lessons, marketing lessons