Sonja van den Bosch
Founder & Managing Director
“Twinlife Marketing to me means working together in perfect harmony with our clients, something that we pride ourselves on.”
Sonja van den Bosch, Twinlife Marketing’s energetic founder, is a marketing consultant with more than 16 years of corporate marketing and sales management experience in Europe, Asia, North America, NZ and Australia across a variety of industries.
In Europe, Sonja worked as Life Fitness’ marketing director. In her four years in the role, she helped to grow the company’s turnover by 116% and its market share from 17% to 32%. In Australia, Sonja was at the forefront of the online marketing revolution in the travel industry, having the global marketing responsibility for 4 high quality travel brands that relied heavily on a strong online presence.
Since launching Twinlife Marketing in February 2009 Sonja has helped many businesses achieve strong results from their marketing. She has built a reputation for delivering truthful and practical outsourced marketing management services and truly enjoys transferring marketing knowledge and skills.
Sonja is a sought after marketing speaker and educator, who is renowned for her winner’s mentality and inspirational approach and loves nothing more than building teams and getting the best out of people. Sonja constantly focuses on making sure that the Twinlife Marketing consulting team is in top performance, making it the most respected and reliable marketing partner for businesses.
Sonja holds a degree in Business Economics as well as a Masters in Business Administration and a Masters in Economics (specialising in Marketing and Management) from Maastricht University, the Netherlands and is fluent in Dutch, English, and German and proficient in French and Spanish.
When Sonja is not sharing her marketing passion with the world, she loves to travel, spend quality time with her husband and twin boys, indulge in early morning yoga & meditation and share a nice meal with friends.
“Twinlife Marketing to me means a joint effort. It is the synergy between our clients and us and enjoying the journey towards their success.”
Joanne Akkari has solid strategic and hands-on experience in corporate and small business marketing for over 14 years. A veteran of internet marketing, Joanne was part of the original online team who grew the Qantas website from its infancy to become Australia’s number one online travel brand and the company’s most important sales and marketing channel. She was the driver behind the redesign of qantas.com in 2002 as well as responsible for developing and implementing Qantas’ online marketing strategy until 2007.
Joanne later founded and managed a successful online business and began consulting to other businesses in developing and implementing their marketing plans. She has broad experience in strategy, planning and implementation across all areas of marketing.
Since joining Twinlife Marketing in 2012, Joanne has set up an effective marketing structure and driven marketing implementation for organisations across various industries including financial services, construction, travel, property and IT.
Joanne has a flair for design and is driven by realistic, results-driven marketing initiatives. She holds a Bachelor of Business degree with a major in Marketing from the University of Technology, Sydney.
Outside of work, Joanne loves getting outdoors, reading, learning something new and spending time with her family and friends.
Head of Marketing Consulting
“Twinlife Marketing to me means teamwork and collaboration, ensuring that the businesses we work with soar to new heights through their marketing activity.”
Sasha is a dynamic and strategic marketer with over 12 years experience positioning multi-nationals and SMEs at the forefront of the publishing, entertainment, travel and leisure sectors – globally and in Australia.
An intuitive communicator, Sasha is able to engage with business owners, senior management, commercial partners and external agencies, and lead teams to achieve ambitious growth plans in challenging, competitive markets. Sasha’s ability to form productive long-term working relationships both internal and external is one of her keys to success. She genuinely enjoys collaborating with others and brings real passion and drive to her work.
Sasha has recently returned from the UK where she was part of a start-up team for Sydney and Saigon-based Asia travel specialist Travel Indochina to successfully launch the brand in the UK market. Since then she has held key marketing roles spanning well-known publisher Mills & Boon and adventure travel company Exodus, where she delivered integrated multi-channel campaigns, negotiated high profile partnerships and honed her skills in strategic marketing, project management, brand building and customer experience.
Sasha has a strong understanding of all elements in the marketing mix and promotes practical, insight-driven marketing. She is also interested in possibilities beyond the obvious and enjoys finding unique ways of delivering creative marketing solutions.
Highly organized, proactive, and with a keen eye for detail, Sasha brings extensive experience in the management, design and production of marketing material and can be hands-on when necessary to write compelling copy or design a piece of collateral.
When she’s not putting her energy into new marketing ideas, Sasha will most often be found somewhere in the great outdoors, or introducing her kids to new experiences through travel. Sasha thrives on café culture and people-watching, and chills out with yoga or a good book.
Strategic Marketing Consultant
“To me, Twinlife Marketing is about collaboration, conversation and strategic communication. It’s about building real and lasting relationships with clients, and genuinely investing in their growth and success as much as they do.”
A highly analytical, strategic and motivated communications professional, Amanda has more than 14 years of experience across the private, public and not-for-profit sectors.
Amanda has always had a keen interest in strategic marketing, and a firm focus on brand building through both traditional and digital channels. Partnering with clients from a range of sectors, Amanda has developed and implemented successful strategies for brands across industries including health, legal, IT, art, aviation, transport, retail and education.
Working with SMEs, multi-nationals and not-for-profits, Amanda has been recognised as a driving force on every project she has worked to deliver.
Joining multi-national recruiter, Randstad, in 2009, she played an integral role in the communication and marketing of its acquisition and integration of more than 25 brands across the Asia Pacific.
An adventurer at heart, Amanda has also spent time overseas, most notably leading communication strategies for a key London transport provider during the 2012 Olympic Games — a role she identifies as one of the most rewarding and unique experiences of her career.
As well as focusing on strategy, Amanda has an in depth knowledge of implementation. She has managed complex and intricate web and digital projects; produced copy for a range of purposes, including speeches for c-suite clients and politicians; and delivered engaging and creative brand solutions. She loves building individuals skill sets with a team.
Outside of work, Amanda is an enthusiastic traveler with an aim to visit every country in the world. She loves amazing food (eating, not cooking it!) and endeavors to volunteer as much as possible with the local community kitchen. Amanda lives by Mark Twain’s quote: “The two most important days in your life are the day you are born and the day you find out why.”
Strategic Marketing Consultant
“Twinlife Marketing to me means working as a team with our clients to build innovative but practical marketing solutions that will set them apart from the competition and achieve their business goals.”
Amy is a highly experienced marketing professional with over 18 years experience in B2B and consumer marketing. She has a deep and solid understanding of a wide range of marketing areas specifically in digital marketing, content strategy, email marketing, social media, marketing automation and lead generation.
A strategic and creative marketer, Amy’s strength lies in her ability to understand the ‘bigger picture’ including the key factors for business success and specifically, how marketing plays an integral part of that success.
She believes effective marketing is practical and measurable and can be implemented without large marketing budgets.
Amy has worked for several large multinational corporations such as Vodafone Hutchison, Colliers International and Nikon and has helped them improve brand awareness, implement their digital marketing activities, run campaigns and drive quality marketing leads.
In recent years, Amy has immersed herself in the startup and entrepreneurial world helping establish and grow several successful startup organisations in the professional services and technology industries.
Working in the innovation industry for many years, Amy is also a passionate advocate for adopting the latest innovation methodologies to uncover and create an in-depth understanding of an organisation’s target market. Her entrepreneurial mindset and understanding of contemporary innovation tools, allows her to develop and implement innovative and unique marketing activities that set organisations apart from their competition.
Amy holds a Bachelor of Commerce degree from the University of New South Wales majoring in marketing and finance.
Outside of work, Amy loves spending quality time with her family and catching up for a good laugh with friends. She loves browsing good bookshops and wouldn’t mind spending hours curling up with a good (non-fiction) book, a nice glass of wine and listening to classical piano music.
Strategic Marketing Consultant
“Twinlife Marketing is about forming effective partnerships with our clients to deliver meaningful results and real value.”
Amanda’s impressive career started in the B2B sector promoting personal protective equipment in the industrial sector through a network of distributors. She was also instrumental in writing the Australian Standards related to those products. With initial responsibility for Australia and Asia Pacific, her next exciting career move, within the same company, took her to the hustle and bustle of Paris, where she headed the marketing for Europe for four years.
A love of Australia saw Amanda return to Sydney where she moved into the tourism, hospitality and business events area as Director of Marketing and Sales for the Sydney Convention and Exhibition Centre until its closure in 2013. In this challenging role, she worked closely with government agencies and industry to help successfully reposition Australia’s international brand as the ideal destination for conferences.
Amanda is a passionate marketer and strategic thinker with extensive experience in raising brand awareness, repositioning brands, strategic planning and stakeholder engagement for large, medium and small organisations.
She is a graduate of the Australian Institute of Company Directors, and has a Bachelor of Science from Sydney University, Master of Business (Marketing) from University of Technology Sydney and a certificate in Occupational Hygiene.
When she is not working, Amanda spends time at a family member’s farm on the South Coast where she is fine-tuning her pruning, planting and harvesting skills, and experimenting with new recipes.
Strategic Marketing Consultant
“Twinlife Marketing to me means delivering results and making every marketing investment dollar count.”
Dina Cohn is a senior marketing & communications manager with a passion for building brands and solving marketing & business problems in complex environments requiring creativity, resourcefulness and collaboration. She enjoys translating insights into integrated marketing plans to connect brands and customers.
Dina has over 18 years experience working in B2B & consumer marketing roles across a variety of industries including IT, FMCG, Professional Services, Not for Profit and Financial Services. This includes companies such as Oracle, Canon, Goodman Fielder, eWise, Children’s Medical Research Institute (Jeans for Genes) and Suncorp Group. As part of the founding team for a successful Australian IT start-up company which expanded internationally, Dina has learnt first-hand the importance of making every marketing investment dollar count.
In her role with Twinlife Marketing Dina enjoys working with and mentoring a number of professional services clients to establish their marketing and brand strategies supported by marketing systems and communications which drive awareness, engagement and loyalty.
She is a confident, hands-on marketer who understands the value of developing relationships with clients and partners to deliver results. Dina has a Bachelor of Commerce (Marketing) from the University of New South Wales and is committed to continuing her learning & development through the completion of projects and courses in social media, marketing research, data & analytics, online advertising and content marketing.
In her free time Dina enjoys discovering interesting books through her book club, trying new restaurants and teaching her 2 children to cook.
Strategic Marketing Consultant
“Twinlife Marketing is about joining forces to identify areas of needs and priorities and providing tailored marketing strategies that meet these in the most cost-effective manner.”
Kimi is a seasoned marketing professional and social entrepreneur with over 15 years’ experience developing and driving strategy, delivering measurable results, building brands and increasing revenue. She thrives in situations that present challenges requiring creative, innovative solutions and strategic skills.
With an open and honest approach and a ‘can do’ attitude, Kimi believes that communication, collaboration and common goals are key. Kimi develops practical strategies to suit all types of budgets, resources and company structures. She has been a mentor to many and loves the transfer of knowledge and expertise and watching others grow and develop.
Kimi is both analytical and creative. Having worked in the tourism, financial services and media industries, she has diverse experience across all areas of marketing and has a proven record of delivering measurable outcomes and a positive return on investment.
With a genuine passion for helping others, Kimi has launched travel and shopping websites that make giving easier, whereby users can donate to community projects worldwide at no extra cost.
She holds a Bachelor of Business degree from the University of Technology, Sydney, majoring in Marketing and Management.
In her free time, Kimi loves hanging out with her husband and daughter, being outdoors, trying new foods and enjoying the simple things in life.
Strategic Marketing Consultant
“Twinlife Marketing to me is about companies that can leverage approachable, experienced marketers who work in true partnership to create holistic marketing solutions that deliver a strong return on investment”
Lee-Ann is a passionate collaborative marketing professional who has vision, commitment and the strategic ability to help your business achieve its objectives. With a positive approach, she always sets out to have a thorough understanding of the customer to find the insights to build effective marketing activities that are impactful and efficient. She has 20 years senior experience in high profile FMCG, media, entertainment and technology companies. Her broad marketing experience includes heading up the marketing and creative department for the TV media division of The Walt Disney Company. With The Coca-Cola Company she launched new health and well-being drink products, held large account management roles, and project managed the Sydney Olympic 2000 Games sponsor rights. Whilst at the travel technology company Expedia, she implemented successful brand, PR and digital acquisition campaigns.
Lee-Ann can quickly adapt into different environments, motivate those around her and comprehensively review the challenges to provide effective creative solutions. She is a true team player who has a genuine passion for mentoring others, building positive working relationships and celebrating successes together.
Lee-Ann loves spending time with her family, exploring other countries, experiencing different cultures, trying unique foods and going to live stage musicals. She finds it rewarding to be positively contributing to the local community through volunteering as a Sydney Native Wildlife carer and doing whatever possible to helping look after the environment. She holds a Bachelor of Business Degree majoring in Marketing and Finance from UTS.
Strategic Marketing Consultant
“Twinlife Marketing to me means a very consultative and flexible solution that links marketing management expertise with businesses seeking to establish and achieve their marketing goals”
Megan has over 20 years marketing management and strategic brand consulting experience across many business sectors in both B2C and B2B. A passionate marketer who can turn “vision into action” with innovative plans and tactics to drive sustainable results.
A storyteller and communication expert who has developed a rich commercial legacy of brands, logos, packaging, TVC’s, NPD, websites, social media and communication that have stood the test of time.
Her unique market research background and consumer insight expertise presents a highly skilled problem solver and new opportunity developer.
Across ANZ, she has worked with many blue chip FMCG companies in health, frozen, cleaning, seafood, fruit & vege, beverages, pharmaceuticals and supplements, personal care, skincare, and liquor. Including Unilever, Goodman Fielder, Kimberley Clark, Freedom Foods, Integria Healthcare, Sealord, GSK, Reckitt’s, Penfolds and Hort Innovation.
In consumer electronics and white goods, Megan worked with Breville and LG. In transport and tourism at the Sydney Airport Rail Link and consulted on projects with the Star casino, Sydney Convention Centre, Westpac and the Commonwealth banks, and the Club and RSL sector.
More recently she has worked in the startup sector on a variety of projects including kid’s entertainment, digital video story telling cloud app’s and organic skin care.
As a consultant, Megan has extensive planning workshop experience and has worked with many SME’s to build their marketing teams capacity, processes and develop partners.
In her spare time Megan loves getting physical outdoors, at the beach, at tennis or with her teen daughter exploring.
Leadership Team Assistant
“Twinlife Marketing to me means being part of a team that really cares about our clients and belonging to a family with a great work ethic”
Liesel Lurie is an administrator and organiser extraordinaire. With a career spanning over 20 years across various industries, most notably insurance and financial services, health care, human resources and women’s fashion retail, in Australia, the United Kingdom and South Africa, she has vast experience in all aspects of administration.
After leaving the corporate world to focus on spending more time with her 2 boys, Liesel has worked part time providing assistance to business owners of StartUps and SMEs.
Comfortable working from an office or remotely, she is efficient at managing her time ensuring deadlines are met and producing work that is of an extremely high standard due to her high level of detail.
Always ready to assist with any task and going the extra mile, Liesel brings a keen sense of wanting to help wherever possible.
Outside of Twinlife work, Liesel enjoys spending time with her husband and energetic boys, going to the beach, reading and watching documentaries on Netflix. She is currently learning to crochet.