Tenant Representation Services

by Sonja van den Bosch

Tenant Representation Services

Tenant Representation Services (TRS) is a dedicated tenant representation consultancy, which exclusively represents commercial tenants to get them the very best deal on their lease.

TRS is comprised of trusted commercial property advisors and expert lease negotiators. Drawing on the team’s experience and deep knowledge of the market, TRS helps tenants source the right commercial office space, secure the greatest savings and decide whether it’s most valuable to stay or go.

TRS stands independent from property companies, agents and landlords. Independence ensures the lease process is completely transparent and delivers better outcomes for clients in market search and lease negotiations.

www.tenantrep.com.au

The Challenge

TRS’ strength is in providing a high quality service built on expertise, trust, transparency and genuine relationships. TRS was one of the pioneers in independent tenant representation in the Australian market. They are consistently growing, but finding property companies were also moving into the ‘tenant representation’ space and this was a conflict of interest. TRS needed to continue to educate the market on the value of independence.

TRS had also completed a recent rebrand. Brand values needed to be refreshed internally and externally, and all resulting communications rolled out consistent with the brand. As a specialist service, brand awareness in the market was low. Not only for TRS but the category of tenant representation.

The Solution

TRS engaged Twinlife Marketing to help them increase their profile and ROI for marketing initiatives.

After working together to create their strategic marketing plan, we worked on a list of initiatives to help drive awareness, provide a consistent and relevant message, educate the market and engage prospects and clients.

A practical and executional plan was created to drive impact from the start. It covered:

  • Branding and positioning
  • Communications strategy
  • Website and online offering
  • Internal marketing
  • Educational & content marketing
  • Database
  • Referral strategy
  • PR & Social Media
  • Reporting and analytics

The Result

TRS is an established business, and has a powerful reputation with an experienced team of professionals. We share a common goal and that is we are passionate about what we do!

Twinlife Marketing have partnered with TRS and implemented strategies and direction to refine the TRS brand in the market. Offering a full marketing service, implemented by an experienced and professional team of marketers – the Twinlife Marketing team are an integral part of our (TRS) team.

The marketing implementation and education by the Twinlife team is exceptional.”

Sally Parker
Director, Business Resources

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