Showing posts tagged with: purpose

Purpose, People, Presence…

by Sonja van den Bosch

What makes an experience, a business, life in general worthwhile and meaningful? I pondered over this question, when I was asked to do a keynote for a group of business leaders at NSW Leaders. I thought back to my year of traveling with Up with People, an educational organisation with the purpose to create more understanding and respect between different cultures. This experience has enriched my life[…]

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Purpose, People, Presence…

Leave Loudly… says PepsiCo CEO

by Sonja van den Bosch

One of my great friends from Maastricht University, Robbert Rietbroek who runs PepsiCo in Australia, New Zealand and the Pacific has caused a bit of a media frenzy this week with a story about championing family-friendly, flexible work policies, something that is very close to my heart. Getting the best out of people while providing work life balance has always been Twinlife’s purpose – contributing to create[…]

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Leave Loudly… says PepsiCo CEO

Bruce Lee: As You Think, So You Shall Become

by Sonja van den Bosch

An icon in his own right, Bruce Lee was a man of action. Although not embraced by Hollywood, he was at the forefront of all things 70’s. He pushed himself and was a physical-fitness maniac, turning his small body into a large weapon. Lee studied Asian and Western philosophy and psychology at the University of Washington and was as much a philosopher as a martial arts expertand[…]

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Bruce Lee: As You Think, So You Shall Become

When Dreams Come True

by Sonja van den Bosch

I recently had the pleasure of meeting a person with a remarkable dream. Andre Quin, co-founder of JGID – Just Get It Done!, is setting out to change the way Tradesmen manage and operate their businesses. Just like Richard’s Branson’s Virgin brand, JGID was born out of frustration. After using several job management programs and finding none were meeting the company’s needs, and trialling various other options,[…]

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When Dreams Come True

THOUGHTS FROM THE HEART

Inspirational marketing is about being true to yourself, being aligned with your core values and doing something you truly believe in and are passionate about. It is about creating meaningful relationships with everyone you encounter. It is about thoughts from the heart.

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