Purpose, People, Presence…

by Sonja van den Bosch

Purpose, People, Presence…

What makes an experience, a business, life in general worthwhile and meaningful? I pondered over this question, when I was asked to do a keynote for a group of business leaders at NSW Leaders.

I thought back to my year of traveling with Up with People, an educational organisation with the purpose to create more understanding and respect between different cultures.

This experience has enriched my life and the lessons I learned during that year have been invaluable. I learned about the 3 P’s for success: Purpose, People and Presence and how this affects everything we do.

In the video below, you’ll hear about the Up with People journey as well as how I’ve translated these lessons into business and marketing. I hope that you’ll enjoy it.

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2 Comments

  1. Ruth McCance says:

    You express it beautifully Sonja and I know how deeply and sincerely held these beliefs are for you.

  2. Thank you Ruth, I so much enjoyed sharing this!

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Inspirational marketing is about being true to yourself, being aligned with your core values and doing something you truly believe in and are passionate about. It is about creating meaningful relationships with everyone you encounter. It is about thoughts from the heart.

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