Viewing posts categorised under: Inspirational Marketing

Purpose, People, Presence…

by Sonja van den Bosch

What makes an experience, a business, life in general worthwhile and meaningful? I pondered over this question, when I was asked to do a keynote for a group of business leaders at NSW Leaders. I thought back to my year of traveling with Up with People, an educational organisation with the purpose to create more understanding and respect between different cultures. This experience has enriched my life[…]

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Purpose, People, Presence…

What is your First Impression?

by Sonja van den Bosch

First impressions…we give and receive them every day, often even without even realising it. It happens in a couple of seconds, using our senses: seeing, hearing, smelling and especially FEELING. You know this gut feeling you get, this sign from inside your body, often in your solar plexus or heart area, that gives you an inclination whether something is right or wrong for you, whether you should[…]

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What is your First Impression?

Leave Loudly… says PepsiCo CEO

by Sonja van den Bosch

One of my great friends from Maastricht University, Robbert Rietbroek who runs PepsiCo in Australia, New Zealand and the Pacific has caused a bit of a media frenzy this week with a story about championing family-friendly, flexible work policies, something that is very close to my heart. Getting the best out of people while providing work life balance has always been Twinlife’s purpose – contributing to create[…]

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Leave Loudly… says PepsiCo CEO

Getting Back to Happy

by Sonja van den Bosch

Goal setting is much more than simply saying you want something to happen. Unless you clearly define exactly what you want and understand why you want it in the first place, your odds of success are considerablye reduced. Do you have loads of goals but struggle with achieving them …even when you know what to do? If yes, keep reading. It’s easy to sit around and think[…]

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Getting Back to Happy

Why you need to build up your own internal marketing capability

by Sonja van den Bosch

  “You give a poor man a fish and you feed him for a day. You teach him to fish and you give him an occupation that will feed him for a lifetime.” Chinese proverb Marketing should be a key driver of growth in your business. Outsourcing marketing is a strong first step in injecting high level expertise into your business, which combines the right strategy with[…]

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Why you need to build up your own internal marketing capability

The Disease of Being Busy

by Sonja van den Bosch

“I’m so busy, I’m so busy…have so much going on”. How many times a day do we hear that from anyone we may ask “How are you?”. And it’s not just the adults. Children’s days are scheduled with so many activities, the days of playing together after school are long gone. In some extreme cases, families are booked months in advance before they have an available “appointment”.[…]

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The Disease of Being Busy

Getting to know Sasha Reid

by Sonja van den Bosch

As our Head of Marketing Consulting, Sasha is a familiar face to many of our clients. Having been part of the Twinlife Team for over 2 years and having previously worked with Sonja, we share some insight into WHO Sasha really is. What is the most interesting thing about you that we wouldn’t learn from your resume alone? “Interesting” is in the eye of the beholder but[…]

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Getting to know Sasha Reid

Why Marketing deserves a seat at the Executive Table

by Sonja van den Bosch

For far too long, marketing has been viewed as a cost centre instead of a revenue driver. The bottom line for businesses is all about the financial health of the company and the impact of that financial health starts with marketing. But how do marketers prove their impact? With more data than ever available, there is a huge expectation on marketers to take the data and prove[…]

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Why Marketing deserves a seat at the Executive Table

Yoga for Office Workers

by Sonja van den Bosch

We all know that sitting at a desk for long periods of time is damaging to our health and results in a stiff neck, shoulders, back, and strained eyes. With this in mind, we’ve partnered with Natalie Almond, owner and yoga teacher at Anahata Yoga Space, to bring you 8 minutes of exercises that you can do at your desk.     These exercises can be done any[…]

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Yoga for Office Workers

Bruce Lee: As You Think, So You Shall Become

by Sonja van den Bosch

An icon in his own right, Bruce Lee was a man of action. Although not embraced by Hollywood, he was at the forefront of all things 70’s. He pushed himself and was a physical-fitness maniac, turning his small body into a large weapon. Lee studied Asian and Western philosophy and psychology at the University of Washington and was as much a philosopher as a martial arts expertand[…]

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Bruce Lee: As You Think, So You Shall Become

THOUGHTS FROM THE HEART

Inspirational marketing is about being true to yourself, being aligned with your core values and doing something you truly believe in and are passionate about. It is about creating meaningful relationships with everyone you encounter. It is about thoughts from the heart.

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