Viewing posts categorised under: Inspirational Marketing

Introducing…the Twinlife Tree

by Sonja van den Bosch

As it is our 9th birthday this month, I would like to introduce the Twinlife Tree. It is a symbolisation of our journey so far, where we are today and our future ahead. The idea of the Twinlife Tree just kept popping into my head while I was evaluating whether I am still on the right track, aligned with my values, and enjoying the journey. Why a[…]

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Introducing…the Twinlife Tree

What I learned in Africa

by Sonja van den Bosch

One of the best things that traveling brings is a different perspective. Being in a new environment opens your mind and makes you look at things with fresh eyes. Recently, my family and I traveled through South Africa, avoiding the big cities and spending most of our time in stunning nature. Next to great memories, the biggest gift I brought home were the following 5 valuable lessons.[…]

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What I learned in Africa

Purpose, People, Presence…

by Sonja van den Bosch

What makes an experience, a business, life in general worthwhile and meaningful? I pondered over this question, when I was asked to do a keynote for a group of business leaders at NSW Leaders. I thought back to my year of traveling with Up with People, an educational organisation with the purpose to create more understanding and respect between different cultures. This experience has enriched my life[…]

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Purpose, People, Presence…

What is your First Impression?

by Sonja van den Bosch

First impressions…we give and receive them every day, often even without even realising it. It happens in a couple of seconds, using our senses: seeing, hearing, smelling and especially FEELING. You know this gut feeling you get, this sign from inside your body, often in your solar plexus or heart area, that gives you an inclination whether something is right or wrong for you, whether you should[…]

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What is your First Impression?

Leave Loudly… says PepsiCo CEO

by Sonja van den Bosch

One of my great friends from Maastricht University, Robbert Rietbroek who runs PepsiCo in Australia, New Zealand and the Pacific has caused a bit of a media frenzy this week with a story about championing family-friendly, flexible work policies, something that is very close to my heart. Getting the best out of people while providing work life balance has always been Twinlife’s purpose – contributing to create[…]

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Leave Loudly… says PepsiCo CEO

Getting Back to Happy

by Sonja van den Bosch

Goal setting is much more than simply saying you want something to happen. Unless you clearly define exactly what you want and understand why you want it in the first place, your odds of success are considerablye reduced. Do you have loads of goals but struggle with achieving them …even when you know what to do? If yes, keep reading. It’s easy to sit around and think[…]

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Getting Back to Happy

Why you need to build up your own internal marketing capability

by Sonja van den Bosch

  “You give a poor man a fish and you feed him for a day. You teach him to fish and you give him an occupation that will feed him for a lifetime.” Chinese proverb Marketing should be a key driver of growth in your business. Outsourcing marketing is a strong first step in injecting high level expertise into your business, which combines the right strategy with[…]

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Why you need to build up your own internal marketing capability

The Disease of Being Busy

by Sonja van den Bosch

“I’m so busy, I’m so busy…have so much going on”. How many times a day do we hear that from anyone we may ask “How are you?”. And it’s not just the adults. Children’s days are scheduled with so many activities, the days of playing together after school are long gone. In some extreme cases, families are booked months in advance before they have an available “appointment”.[…]

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The Disease of Being Busy

Getting to know Sasha Reid

by Sonja van den Bosch

As our Head of Marketing Consulting, Sasha is a familiar face to many of our clients. Having been part of the Twinlife Team for over 2 years and having previously worked with Sonja, we share some insight into WHO Sasha really is. What is the most interesting thing about you that we wouldn’t learn from your resume alone? “Interesting” is in the eye of the beholder but[…]

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Getting to know Sasha Reid

Why Marketing deserves a seat at the Executive Table

by Sonja van den Bosch

For far too long, marketing has been viewed as a cost centre instead of a revenue driver. The bottom line for businesses is all about the financial health of the company and the impact of that financial health starts with marketing. But how do marketers prove their impact? With more data than ever available, there is a huge expectation on marketers to take the data and prove[…]

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Why Marketing deserves a seat at the Executive Table

THOUGHTS FROM THE HEART

Inspirational marketing is about being true to yourself, being aligned with your core values and doing something you truly believe in and are passionate about. It is about creating meaningful relationships with everyone you encounter. It is about thoughts from the heart.

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