Viewing posts categorised under: Inspirational Marketing

Getting to know Sasha Reid

by Sonja van den Bosch

As our Head of Marketing Consulting, Sasha is a familiar face to many of our clients. Having been part of the Twinlife Team for over 2 years and having previously worked with Sonja, we share some insight into WHO Sasha really is. What is the most interesting thing about you that we wouldn’t learn from your resume alone? “Interesting” is in the eye of the beholder but[…]

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Getting to know Sasha Reid

Why Marketing deserves a seat at the Executive Table

by Sonja van den Bosch

For far too long, marketing has been viewed as a cost centre instead of a revenue driver. The bottom line for businesses is all about the financial health of the company and the impact of that financial health starts with marketing. But how do marketers prove their impact? With more data than ever available, there is a huge expectation on marketers to take the data and prove[…]

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Why Marketing deserves a seat at the Executive Table

Yoga for Office Workers

by Sonja van den Bosch

We all know that sitting at a desk for long periods of time is damaging to our health and results in a stiff neck, shoulders, back, and strained eyes. With this in mind, we’ve partnered with Natalie Almond, owner and yoga teacher at Anahata Yoga Space, to bring you 8 minutes of exercises that you can do at your desk.     These exercises can be done any[…]

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Yoga for Office Workers

Bruce Lee: As You Think, So You Shall Become

by Sonja van den Bosch

An icon in his own right, Bruce Lee was a man of action. Although not embraced by Hollywood, he was at the forefront of all things 70’s. He pushed himself and was a physical-fitness maniac, turning his small body into a large weapon. Lee studied Asian and Western philosophy and psychology at the University of Washington and was as much a philosopher as a martial arts expertand[…]

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Bruce Lee: As You Think, So You Shall Become

Why you need to use video in your marketing

by Sonja van den Bosch

In a world of content saturation, businesses need to find new and engaging ways to excite their audiences. Video marketing is not new, but it is gaining momentum as email use on mobile devices and tablets continues to increase and now exceeds email openings on desktops. With the rise in popularity of YouTube and Vimeo, video marketing is no longer as challenging and time consuming as it[…]

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Why you need to use video in your marketing

The 7 Steps to Building a Customer-Centric Business Culture

by Sonja van den Bosch

  Being customer-centric means putting the customer at the heart of everything you do – doing everything with the customer in mind.  Customer-centricity is nothing new but it is becoming more important in today’s world.     In this digital-era where everything is always on, the power belongs to the customer. Never before has a bad experience with your company meant your brand can suffer so severely,[…]

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The 7 Steps to Building a Customer-Centric Business Culture

The Secret to Leading a Fulfilling Life

by Sonja van den Bosch

With so many things competing for our attention, it is difficult to know whether to prioritise our home, career, family or ourselves. I love this research from a 75-year Harvard study that re-enforces the power of connectedness. The Grant and Glueck study dates back to 1939 and tracked the physical and emotional well-being of two groups: 456 poor men growing up in Boston from 1939 to 2014[…]

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The Secret to Leading a Fulfilling Life

When Dreams Come True

by Sonja van den Bosch

I recently had the pleasure of meeting a person with a remarkable dream. Andre Quin, co-founder of JGID – Just Get It Done!, is setting out to change the way Tradesmen manage and operate their businesses. Just like Richard’s Branson’s Virgin brand, JGID was born out of frustration. After using several job management programs and finding none were meeting the company’s needs, and trialling various other options,[…]

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When Dreams Come True

The 7 Critical Marketing Roles Every Business Needs

by Sonja van den Bosch

For the past few decades, the role of the marketing department has changed dramatically. Although the end goal has remained largely unchanged – to increase the visibility of a business’ brand and attract more ideal customers – the changing needs of consumers, the increasing competitive landscape and the growing opportunities offered in the digital world, has meant the most successful businesses have marketing teams that have also evolved. But what does a[…]

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The 7 Critical Marketing Roles Every Business Needs

Using the heart to build customer loyalty

by Sonja van den Bosch

In recent years, we’ve seen a surge in the use of live chat, messaging tools, online apps and software that automate the servicing of customers to improve business efficiency and reduce costs. As a greater number of organisations are focusing on customer self-help, the old-fashioned human to human customer service and interaction is being slowly pushed aside. And this is concerning as people are becoming progressively disconnected[…]

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Using the heart to build customer loyalty

THOUGHTS FROM THE HEART

Inspirational marketing is about being true to yourself, being aligned with your core values and doing something you truly believe in and are passionate about. It is about creating meaningful relationships with everyone you encounter. It is about thoughts from the heart.

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