Elf-Driving Mercedes-Benz

by Sonja van den Bosch

Just in time for the holiday season, Mercedes-Benz has launched the very first ‘elf-driving’ car commercial. Who needs a self-driving car, if you can have an ‘elf-driving’ vehicle? You have to see this…it’s a great spin on the self-driving technology combined with the magic of Christmas. It will put a smile on your face and will get you into the Christmas spirit. Wishing you a wonderful Christmas[…]

Read more

Elf-Driving Mercedes-Benz

Surfside Strategy Session Bondi 4 Feb 2016

by Sonja van den Bosch

Build long-term value for your business in an inspiring environment with like-minded people All business people finish the year with good intentions to allocate more time into strategy the upcoming year. In reality, this is always the first thing that falls off the plate. To ensure you don’t fall into that trap this year, AltusQ and Twinlife Marketing have joined forces and we’ve designed a unique interactive[…]

Read more

Surfside Strategy Session Bondi 4 Feb 2016

Save the date 4 Feb 2016

by Sonja van den Bosch

I always say that the best ideas don’t come to life when you are sitting behind your desk, but when you are in a more inspirational environment like a beautiful park or even better one of the amazing beaches we are lucky to have in Sydney. So, when my business friend Joe Porteus from AltusQ and I had coffee one morning overlooking Bondi Beach, we decided that[…]

Read more

Save the date 4 Feb 2016

Emirates Benfica Sponsorship

by Sonja van den Bosch

This is great marketing and fun too! A very smart cross-promotion from Emirates promoting their 3 year sponsorship deal with Portuguese football club Benfica. Emirates not only pleasantly surprised the Benfica football fans, but this also went viral online. So what happened? Right before the start of the game between Benfica and Sporting Lisbon, the Emirates Crew entertained 65,000 football fans with a very funny pre-flight safety[…]

Read more

Emirates Benfica Sponsorship

Mastering the pressure of Marketing

by Sonja van den Bosch

Isn’t it wonderful when people get recognised for consistent great work, especially when this work comes from the highest ethical place? That’s exactly what happened to Graeme Cooper from Tecpro Australia. Last week, Graeme and his beloved business Tecpro Australia were featured in the small business section of the Daily Telegraph as a success story in how small business owners can deal with the stresses and pressure[…]

Read more

Mastering the pressure of Marketing

Don’t be afraid of the copycats

by Sonja van den Bosch

Competition or competitors is often a touchy subject when I am talking to business owners. I actually believe that competition is positive and healthy, it keeps you on your toes and makes you constantly evaluate how you stand in the market. I also believe that there is space for more businesses in a market, as long as you have a clear differentiation and positioning. Naturally when you[…]

Read more

Don’t be afraid of the copycats