Emirates Benfica Sponsorship

by Sonja van den Bosch

This is great marketing and fun too! A very smart cross-promotion from Emirates promoting their 3 year sponsorship deal with Portuguese football club Benfica. Emirates not only pleasantly surprised the Benfica football fans, but this also went viral online. So what happened? Right before the start of the game between Benfica and Sporting Lisbon, the Emirates Crew entertained 65,000 football fans with a very funny pre-flight safety[…]

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Emirates Benfica Sponsorship

Mastering the pressure of Marketing

by Sonja van den Bosch

Isn’t it wonderful when people get recognised for consistent great work, especially when this work comes from the highest ethical place? That’s exactly what happened to Graeme Cooper from Tecpro Australia. Last week, Graeme and his beloved business Tecpro Australia were featured in the small business section of the Daily Telegraph as a success story in how small business owners can deal with the stresses and pressure[…]

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Mastering the pressure of Marketing

Don’t be afraid of the copycats

by Sonja van den Bosch

Competition or competitors is often a touchy subject when I am talking to business owners. I actually believe that competition is positive and healthy, it keeps you on your toes and makes you constantly evaluate how you stand in the market. I also believe that there is space for more businesses in a market, as long as you have a clear differentiation and positioning. Naturally when you[…]

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Don’t be afraid of the copycats