What’s Your Frog

by Sonja van den Bosch

pro-cras-ti-na-tion noun putting off or delaying, especially something requiring immediate attention “Everyone procrastinates. The difference between high performers and low performers is largely determined by what they choose to procrastinate on.” – Brian Tracy   What do you think of when you hear the word “Marketing”? Most people assume that when you talk about marketing, you’re talking about “Tactical” marketing – creating brochures, attending trade shows, generating[…]

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What’s Your Frog

Huge Difference, No Extra Cost

by Sonja van den Bosch

Summer. The promise of long, warm evenings. Lazy days spent at the beach or invigorating walks through rainforests. Family time. A holiday perhaps? If you are planning time away, look no further than TravelGiver.com. The driving force behind TravelGiver, a socially conscious business, is Kimi Anderson, one of Twinlife Marketing’s passionate Consultants. We feel privileged to have business-savvy, strategic marketers in our team, who care about the[…]

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Huge Difference, No Extra Cost

The Secret Ingredient for Effective Marketing

by Sonja van den Bosch

To make marketing work in your business you don’t need to spend a ton of money on advertising or other expensive marketing gimmicks. Nowadays, more and more businesses recognise that marketing results come from being 100% customer-centric. Being customer-centric means placing the customer in the centre of all decisions, creating a sustained competitive advantage. Customer-centric marketing drives: Real customer value and the best customer experience. Long term, valuable,[…]

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The Secret Ingredient for Effective Marketing

Who gives a crap?

by Sonja van den Bosch

Are you finding it challenging to set yourself apart from your competitors and own your market space? Let’s look at the amazing team of ‘who gives a crap’, who have been able to set their small, but growing company apart in the toilet paper market, which must be one of the most commoditised markets. Their differentiator – They really care and they are really funny! What makes[…]

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Who gives a crap?

My Leadership Journey in 7 Minutes

by Sonja van den Bosch

Last week I had the privilege to present a 7 minute keynote at NSW Leaders about my leadership journey with Twinlife Marketing. It was a challenge to condense all the learnings of this amazing business adventure into 7 minutes as there is so much to talk about, but somehow I made it work. When you love what you do, perceived obstacles become manageable and the challenge becomes fun:[…]

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My Leadership Journey in 7 Minutes

Dare to be Different

by Sonja van den Bosch

Lately, I’ve been researching how to solve business challenges in different and unique ways that have a far greater benefit for the wider community. As businesses we have the power and opportunity to make a real difference, not just for ourselves, our staff and our clients, but also for the wider community. We just have to rise to the challenge and step up to this responsibility. During[…]

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Dare to be Different

Get inspired by nature

by Sonja van den Bosch

Do you need to think creatively, find a solution to a problem or strategise and plan for your future? The best way to do this might be to step outside your office and get inspired by nature. Whether you choose to sit under a tree, go for a walk or put your feet into the ocean, it all has the same calming and clarifying effect, which leads[…]

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Get inspired by nature

Why do I need a strategic marketing plan?

by Sonja van den Bosch

Do you sometimes feel that marketing is an enormous smorgasbord and it’s easy to believe that you should be trying a bit of everything? That is often how most SME businesses are trying to do marketing. Unfortunately, this hit and miss way of marketing doesn’t really work, but rather results in a waste of time and money and often leads to frustration, which is the last thing[…]

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Why do I need a strategic marketing plan?

Bondi Business Inspiration

by Sonja van den Bosch

Early Thursday morning an enthusiastic group of like-minded and passionate business leaders met at the North Bondi Surf Life Saving Club. Not to enjoy a nice surf or swim at Bondi Beach, but to participate in the Bondi Surfside Strategy Snap, facilitated by AltusQ and Twinlife Marketing. By stepping away from their offices into such a relaxed environment, they were inspired to think outside the box without[…]

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Bondi Business Inspiration

Bondi Surfside Strategy Snap

by Sonja van den Bosch

We are excited to announce our Surfside Strategy Snap in partnership with AltusQ being held at North Bondi Surf Club on Thursday 26 May at 7:30am concluding at 10.00am. I’m sure you’ll find the morning highly constructive to get focused on the key strategic capabilities and marketing decisions that will drive value for your business. Short, sharp and invigorating… Snap: an expression of surprise / aha moment,[…]

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Bondi Surfside Strategy Snap

THOUGHTS FROM THE HEART

Inspirational marketing is about being true to yourself, being aligned with your core values and doing something you truly believe in and are passionate about. It is about creating meaningful relationships with everyone you encounter. It is about thoughts from the heart.

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