Who gives a crap?

by Sonja van den Bosch

Are you finding it challenging to set yourself apart from your competitors and own your market space? Let’s look at the amazing team of ‘who gives a crap’, who have been able to set their small, but growing company apart in the toilet paper market, which must be one of the most commoditised markets. Their differentiator – They really care and they are really funny! What makes[…]

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Who gives a crap?

My Leadership Journey in 7 Minutes

by Sonja van den Bosch

Last week I had the privilege to present a 7 minute keynote at NSW Leaders about my leadership journey with Twinlife Marketing. It was a challenge to condense all the learnings of this amazing business adventure into 7 minutes as there is so much to talk about, but somehow I made it work. When you love what you do, perceived obstacles become manageable and the challenge becomes fun:[…]

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My Leadership Journey in 7 Minutes

Dare to be Different

by Sonja van den Bosch

Lately, I’ve been researching how to solve business challenges in different and unique ways that have a far greater benefit for the wider community. As businesses we have the power and opportunity to make a real difference, not just for ourselves, our staff and our clients, but also for the wider community. We just have to rise to the challenge and step up to this responsibility. During[…]

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Dare to be Different

Get inspired by nature

by Sonja van den Bosch

Do you need to think creatively, find a solution to a problem or strategise and plan for your future? The best way to do this might be to step outside your office and get inspired by nature. Whether you choose to sit under a tree, go for a walk or put your feet into the ocean, it all has the same calming and clarifying effect, which leads[…]

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Get inspired by nature

Why do I need a strategic marketing plan?

by Sonja van den Bosch

Do you sometimes feel that marketing is an enormous smorgasbord and it’s easy to believe that you should be trying a bit of everything? That is often how most SME businesses are trying to do marketing. Unfortunately, this hit and miss way of marketing doesn’t really work, but rather results in a waste of time and money and often leads to frustration, which is the last thing[…]

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Why do I need a strategic marketing plan?

Bondi Business Inspiration

by Sonja van den Bosch

Early Thursday morning an enthusiastic group of like-minded and passionate business leaders met at the North Bondi Surf Life Saving Club. Not to enjoy a nice surf or swim at Bondi Beach, but to participate in the Bondi Surfside Strategy Snap, facilitated by AltusQ and Twinlife Marketing. By stepping away from their offices into such a relaxed environment, they were inspired to think outside the box without[…]

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Bondi Business Inspiration

Bondi Surfside Strategy Snap

by Sonja van den Bosch

We are excited to announce our Surfside Strategy Snap in partnership with AltusQ being held at North Bondi Surf Club on Thursday 26 May at 7:30am concluding at 10.00am. I’m sure you’ll find the morning highly constructive to get focused on the key strategic capabilities and marketing decisions that will drive value for your business. Short, sharp and invigorating… Snap: an expression of surprise / aha moment,[…]

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Bondi Surfside Strategy Snap

Simplify and Gain

by Sonja van den Bosch

Simplifying has been a mantra I have been adhering to for marketing, my business and my life for quite a while and it works and feels great. The best solutions are often the simplest and make the most common sense. I find that there is a lot of merit in simplification. When things are simple, they are easy to understand, easy to remember and easy to stick[…]

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Simplify and Gain

Congratulations Sasha & Joanne!

by Sonja van den Bosch

One thing I really looked forward to when I started my own business was choosing the team of people that I wanted to work with in Twinlife Marketing. Having smart and skilled people around you, who are not afraid to step out of their comfort zone, voice their opinion and constantly look for better ways to do things, make running a business a whole lot more exciting[…]

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Congratulations Sasha & Joanne!

5 Marketing Mistakes to Avoid in 2016

by Sonja van den Bosch

It’s the start of a new year…it’s a great time to set good intentions and plan for the year ahead. Why not make 2016 a real marketing year? It will help you futureproof your business, reduce stress on sales and increase the value of your business. Setting up a marketing structure within in your business has a lot of similarities with entering into a health program for[…]

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5 Marketing Mistakes to Avoid in 2016

THOUGHTS FROM THE HEART

Inspirational marketing is about being true to yourself, being aligned with your core values and doing something you truly believe in and are passionate about. It is about creating meaningful relationships with everyone you encounter. It is about thoughts from the heart.

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