Bruce Lee: As You Think, So You Shall Become

by Sonja van den Bosch

An icon in his own right, Bruce Lee was a man of action. Although not embraced by Hollywood, he was at the forefront of all things 70’s. He pushed himself and was a physical-fitness maniac, turning his small body into a large weapon. Lee studied Asian and Western philosophy and psychology at the University of Washington and was as much a philosopher as a martial arts expertand[…]

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Bruce Lee: As You Think, So You Shall Become

The Secret to Leading a Fulfilling Life

by Sonja van den Bosch

With so many things competing for our attention, it is difficult to know whether to prioritise our home, career, family or ourselves. I love this research from a 75-year Harvard study that re-enforces the power of connectedness. The Grant and Glueck study dates back to 1939 and tracked the physical and emotional well-being of two groups: 456 poor men growing up in Boston from 1939 to 2014[…]

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The Secret to Leading a Fulfilling Life

When Dreams Come True

by Sonja van den Bosch

I recently had the pleasure of meeting a person with a remarkable dream. Andre Quin, co-founder of JGID – Just Get It Done!, is setting out to change the way Tradesmen manage and operate their businesses. Just like Richard’s Branson’s Virgin brand, JGID was born out of frustration. After using several job management programs and finding none were meeting the company’s needs, and trialling various other options,[…]

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When Dreams Come True

The 7 Steps to Building a Customer-Centric Business Culture

by Sonja van den Bosch

  Being customer-centric means putting the customer at the heart of everything you do – doing everything with the customer in mind.  Customer-centricity is nothing new but it is becoming more important in today’s world.     In this digital-era where everything is always on, the power belongs to the customer. Never before has a bad experience with your company meant your brand can suffer so severely,[…]

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The 7 Steps to Building a Customer-Centric Business Culture

The 7 Critical Marketing Roles Every Business Needs

by Sonja van den Bosch

For the past few decades, the role of the marketing department has changed dramatically. Although the end goal has remained largely unchanged – to increase the visibility of a business’ brand and attract more ideal customers – the changing needs of consumers, the increasing competitive landscape and the growing opportunities offered in the digital world, has meant the most successful businesses have marketing teams that have also evolved. But what does a[…]

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The 7 Critical Marketing Roles Every Business Needs

Using the heart to build customer loyalty

by Sonja van den Bosch

In recent years, we’ve seen a surge in the use of live chat, messaging tools, online apps and software that automate the servicing of customers to improve business efficiency and reduce costs. As a greater number of organisations are focusing on customer self-help, the old-fashioned human to human customer service and interaction is being slowly pushed aside. And this is concerning as people are becoming progressively disconnected[…]

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Using the heart to build customer loyalty

Three Gifts…

by Sonja van den Bosch

February is always a special time for me. It is the month that I founded Twinlife Marketing, now 8 years ago. It is the month where I take time to reflect on the journey so far and check in whether my love for Twinlife Marketing is still going strong. As I look back on the crazy, wonderful and sometimes challenging learning experience that building Twinlife Marketing has[…]

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Three Gifts…

Make Marketing Work in 2017!

by Sonja van den Bosch

  Why is it that some businesses are getting phenomenal results from marketing, whereas others are wasting time, money and are frustrated? Many businesses feel they don’t have the time and/or have no idea where to start: this causes a feeling of overwhelm and marketing is filed in the too-hard basket, something that will get looked at when the time is right.   But when is the[…]

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Make Marketing Work in 2017!

The 5 hottest marketing trends for 2017

by Sonja van den Bosch

With 2016 past and the new year in it’s infancy, most of us are ready to tackle whatever 2017 throws at us head-on! It is a time when we are full of resolutions, both personally and professionally. It is also the perfect time to think about whether your business is set up for long term success. With this in mind, we present to you our top 5[…]

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The 5 hottest marketing trends for 2017

How do you Christmas?

by Sonja van den Bosch

This time of the year tends to bring out the best of people. It is seen as a time of giving, hope, friendship, family and reflection. It is also the time that we are treated to some of the best advertising of the year! “The excitement, buzz and creativity around Christmas adverts shows that this ‘ads as entertainment’ moment is quickly becoming a great British cultural export,[…]

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How do you Christmas?

THOUGHTS FROM THE HEART

Inspirational marketing is about being true to yourself, being aligned with your core values and doing something you truly believe in and are passionate about. It is about creating meaningful relationships with everyone you encounter. It is about thoughts from the heart.

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