The 7 Steps to Building a Customer-Centric Business Culture

by Sonja van den Bosch

  Being customer-centric means putting the customer at the heart of everything you do – doing everything with the customer in mind.  Customer-centricity is nothing new but it is becoming more important in today’s world.     In this digital-era where everything is always on, the power belongs to the customer. Never before has a bad experience with your company meant your brand can suffer so severely,[…]

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The 7 Steps to Building a Customer-Centric Business Culture

The 7 Critical Marketing Roles Every Business Needs

by Sonja van den Bosch

For the past few decades, the role of the marketing department has changed dramatically. Although the end goal has remained largely unchanged – to increase the visibility of a business’ brand and attract more ideal customers – the changing needs of consumers, the increasing competitive landscape and the growing opportunities offered in the digital world, has meant the most successful businesses have marketing teams that have also evolved. But what does a[…]

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The 7 Critical Marketing Roles Every Business Needs

Using the heart to build customer loyalty

by Sonja van den Bosch

In recent years, we’ve seen a surge in the use of live chat, messaging tools, online apps and software that automate the servicing of customers to improve business efficiency and reduce costs. As a greater number of organisations are focusing on customer self-help, the old-fashioned human to human customer service and interaction is being slowly pushed aside. And this is concerning as people are becoming progressively disconnected[…]

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Using the heart to build customer loyalty

Three Gifts…

by Sonja van den Bosch

February is always a special time for me. It is the month that I founded Twinlife Marketing, now 8 years ago. It is the month where I take time to reflect on the journey so far and check in whether my love for Twinlife Marketing is still going strong. As I look back on the crazy, wonderful and sometimes challenging learning experience that building Twinlife Marketing has[…]

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Three Gifts…

Make Marketing Work in 2017!

by Sonja van den Bosch

  Why is it that some businesses are getting phenomenal results from marketing, whereas others are wasting time, money and are frustrated? Many businesses feel they don’t have the time and/or have no idea where to start: this causes a feeling of overwhelm and marketing is filed in the too-hard basket, something that will get looked at when the time is right.   But when is the[…]

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Make Marketing Work in 2017!

The 5 hottest marketing trends for 2017

by Sonja van den Bosch

With 2016 past and the new year in it’s infancy, most of us are ready to tackle whatever 2017 throws at us head-on! It is a time when we are full of resolutions, both personally and professionally. It is also the perfect time to think about whether your business is set up for long term success. With this in mind, we present to you our top 5[…]

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The 5 hottest marketing trends for 2017

How do you Christmas?

by Sonja van den Bosch

This time of the year tends to bring out the best of people. It is seen as a time of giving, hope, friendship, family and reflection. It is also the time that we are treated to some of the best advertising of the year! “The excitement, buzz and creativity around Christmas adverts shows that this ‘ads as entertainment’ moment is quickly becoming a great British cultural export,[…]

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How do you Christmas?

What’s Your Frog

by Sonja van den Bosch

pro-cras-ti-na-tion noun putting off or delaying, especially something requiring immediate attention “Everyone procrastinates. The difference between high performers and low performers is largely determined by what they choose to procrastinate on.” – Brian Tracy   What do you think of when you hear the word “Marketing”? Most people assume that when you talk about marketing, you’re talking about “Tactical” marketing – creating brochures, attending trade shows, generating[…]

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What’s Your Frog

Huge Difference, No Extra Cost

by Sonja van den Bosch

Summer. The promise of long, warm evenings. Lazy days spent at the beach or invigorating walks through rainforests. Family time. A holiday perhaps? If you are planning time away, look no further than TravelGiver.com. The driving force behind TravelGiver, a socially conscious business, is Kimi Anderson, one of Twinlife Marketing’s passionate Consultants. We feel privileged to have business-savvy, strategic marketers in our team, who care about the[…]

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Huge Difference, No Extra Cost

The Secret Ingredient for Effective Marketing

by Sonja van den Bosch

To make marketing work in your business you don’t need to spend a ton of money on advertising or other expensive marketing gimmicks. Nowadays, more and more businesses recognise that marketing results come from being 100% customer-centric. Being customer-centric means placing the customer in the centre of all decisions, creating a sustained competitive advantage. Customer-centric marketing drives: Real customer value and the best customer experience. Long term, valuable,[…]

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The Secret Ingredient for Effective Marketing

THOUGHTS FROM THE HEART

Inspirational marketing is about being true to yourself, being aligned with your core values and doing something you truly believe in and are passionate about. It is about creating meaningful relationships with everyone you encounter. It is about thoughts from the heart.

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