Being customer-centric means putting the customer at the heart of everything you do – doing everything with the customer in mind. Customer-centricity is nothing new but it is becoming more important in today’s world.
In this digital-era where everything is always on, the power belongs to the customer. Never before has a bad experience with your company meant your brand can suffer so severely, as we have recently seen with United Airlines.
By making the customer king, the ultimate reward is customer loyalty, consistent revenue streams and higher margins.
But how do you do this? We’ve put together the 7 steps to building a customer-centric business culture to help your company succeed in truly becoming a business that puts the customer at the heart. How well do your customers bond with the enjoyable experiences that you and your team provide?
Tags: business strategy, core values, culture, customer service, customer-centric marketing, delight your customers