Viewing posts from: April 2017

The 7 Steps to Building a Customer-Centric Business Culture

by Sonja van den Bosch

  Being customer-centric means putting the customer at the heart of everything you do – doing everything with the customer in mind.  Customer-centricity is nothing new but it is becoming more important in today’s world.     In this digital-era where everything is always on, the power belongs to the customer. Never before has a bad experience with your company meant your brand can suffer so severely,[…]

Read more

The 7 Steps to Building a Customer-Centric Business Culture

The Secret to Leading a Fulfilling Life

by Sonja van den Bosch

With so many things competing for our attention, it is difficult to know whether to prioritise our home, career, family or ourselves. I love this research from a 75-year Harvard study that re-enforces the power of connectedness. The Grant and Glueck study dates back to 1939 and tracked the physical and emotional well-being of two groups: 456 poor men growing up in Boston from 1939 to 2014[…]

Read more

The Secret to Leading a Fulfilling Life

When Dreams Come True

by Sonja van den Bosch

I recently had the pleasure of meeting a person with a remarkable dream. Andre Quin, co-founder of JGID – Just Get It Done!, is setting out to change the way Tradesmen manage and operate their businesses. Just like Richard’s Branson’s Virgin brand, JGID was born out of frustration. After using several job management programs and finding none were meeting the company’s needs, and trialling various other options,[…]

Read more

When Dreams Come True

THOUGHTS FROM THE HEART

Inspirational marketing is about being true to yourself, being aligned with your core values and doing something you truly believe in and are passionate about. It is about creating meaningful relationships with everyone you encounter. It is about thoughts from the heart.

Receive Inspirational News