Viewing posts from: March 2017

The 7 Critical Marketing Roles Every Business Needs

by Sonja van den Bosch

For the past few decades, the role of the marketing department has changed dramatically. Although the end goal has remained largely unchanged – to increase the visibility of a business’ brand and attract more ideal customers – the changing needs of consumers, the increasing competitive landscape and the growing opportunities offered in the digital world, has meant the most successful businesses have marketing teams that have also evolved. But what does a[…]

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The 7 Critical Marketing Roles Every Business Needs

Tecpro

by Sonja van den Bosch

Creating a Valuable Business Through Strategic Marketing   Founded in 1982, Tecpro Australia supplies the most extensive range of spray nozzles, tank cleaning equipment, hose reels, odour control systems, fog nozzles and fog makers as a solution for dust suppression and evaporative cooling. More than just an importer and distributor of specialised engineering components, the experienced team at Tecpro has developed an enviable reputation for providing the[…]

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Tecpro

Using the heart to build customer loyalty

by Sonja van den Bosch

In recent years, we’ve seen a surge in the use of live chat, messaging tools, online apps and software that automate the servicing of customers to improve business efficiency and reduce costs. As a greater number of organisations are focusing on customer self-help, the old-fashioned human to human customer service and interaction is being slowly pushed aside. And this is concerning as people are becoming progressively disconnected[…]

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Using the heart to build customer loyalty

THOUGHTS FROM THE HEART

Inspirational marketing is about being true to yourself, being aligned with your core values and doing something you truly believe in and are passionate about. It is about creating meaningful relationships with everyone you encounter. It is about thoughts from the heart.

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