Viewing posts from: October 2016

The Secret Ingredient for Effective Marketing

by Sonja van den Bosch

To make marketing work in your business you don’t need to spend a ton of money on advertising or other expensive marketing gimmicks. Nowadays, more and more businesses recognise that marketing results come from being 100% customer-centric. Being customer-centric means placing the customer in the centre of all decisions, creating a sustained competitive advantage. Customer-centric marketing drives: Real customer value and the best customer experience. Long term, valuable,[…]

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The Secret Ingredient for Effective Marketing

Who gives a crap?

by Sonja van den Bosch

Are you finding it challenging to set yourself apart from your competitors and own your market space? Let’s look at the amazing team of ‘who gives a crap’, who have been able to set their small, but growing company apart in the toilet paper market, which must be one of the most commoditised markets. Their differentiator – They really care and they are really funny! What makes[…]

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Who gives a crap?

THOUGHTS FROM THE HEART

Inspirational marketing is about being true to yourself, being aligned with your core values and doing something you truly believe in and are passionate about. It is about creating meaningful relationships with everyone you encounter. It is about thoughts from the heart.

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