Last week I had the privilege to present a 7 minute keynote at NSW Leaders about my leadership journey with Twinlife Marketing. It was a challenge to condense all the learnings of this amazing business adventure into 7 minutes as there is so much to talk about, but somehow I made it work. When you love what you do, perceived obstacles become manageable and the challenge becomes fun:[…]
Twinlife Marketing has helped us to define our ideal client and to target our messaging to match. As a result, our marketing is more effective and in sync with those who are a good fit for us. Sonja and her team are also very generous in sharing their knowledge and this has helped to grow our in-house capability so we can achieve good results on a sustained basis. I recommend Sonja and Twinlife Marketing to any business owner or manager who wants to become clearer and more effective in their decision making regarding their marketing efforts.
Lately, I’ve been researching how to solve business challenges in different and unique ways that have a far greater benefit for the wider community. As businesses we have the power and opportunity to make a real difference, not just for ourselves, our staff and our clients, but also for the wider community. We just have to rise to the challenge and step up to this responsibility. During[…]