Viewing posts from: October 2015

Case Studies

Controlstore

by Sonja van den Bosch

Controlstore was established in 2009 and in its short history has become known as a leading and respected HVAC (Heating Cooling and Air Conditioning) peripherals provider in the control and automation industry. They supply a full range of leading quality, cost competitive HVAC brands and products from full systems to field devices, and peripherals such as controllers, sensors, and valves. Controlstore is a private Australian owned company,[…]

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Controlstore

Mastering the pressure of Marketing

by Sonja van den Bosch

Isn’t it wonderful when people get recognised for consistent great work, especially when this work comes from the highest ethical place? That’s exactly what happened to Graeme Cooper from Tecpro Australia. Last week, Graeme and his beloved business Tecpro Australia were featured in the small business section of the Daily Telegraph as a success story in how small business owners can deal with the stresses and pressure[…]

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Mastering the pressure of Marketing

Don’t be afraid of the copycats

by Sonja van den Bosch

Competition or competitors is often a touchy subject when I am talking to business owners. I actually believe that competition is positive and healthy, it keeps you on your toes and makes you constantly evaluate how you stand in the market. I also believe that there is space for more businesses in a market, as long as you have a clear differentiation and positioning. Naturally when you[…]

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Don’t be afraid of the copycats