Viewing posts from: August 2015

Marketing for a social cause

by Sonja van den Bosch

This article is written by Jo Pan, one of our passionate marketing consultants. When people find out I’m a “marketer”, I often get a variety of these responses “Oh, you look after the warm and fuzzy”, “Isn’t that all fluff”, “You didn’t pass accounting right?”. Well, in answer to that I do actually understand the difference between a debit and a credit (I did pass Accounting 101),[…]

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Marketing for a social cause

THOUGHTS FROM THE HEART

Inspirational marketing is about being true to yourself, being aligned with your core values and doing something you truly believe in and are passionate about. It is about creating meaningful relationships with everyone you encounter. It is about thoughts from the heart.

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