Viewing posts from: February 2015

6 lessons in 6 years

by Sonja van den Bosch

I can’t believe that we are celebrating Twinlife Marketing’s 6th anniversary this month. On one hand it seems like yesterday that I stepped out of the corporate world to do something more meaningful, but on the other hand it seems like I’ve never done anything else than Twinlife Marketing, as I am enjoying it immensely. I am extremely grateful for everything and everybody that has been part[…]

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6 lessons in 6 years

IKEA outsmarting Apple

by Sonja van den Bosch

You have to see this…this is absolutely brilliant. I couldn’t stop laughing when I first saw IKEA’s ad ‘Experience the power of the bookbook’. The concept is great, but the way they’ve executed it with an amazing attention to detail is absolutely fantastic. IKEA’s Chief Design Guru Jorgen Eghammer explains how the ‘bookbook’ (IKEAS’s 2015 catalogue) outsmarts Apple. It is a device so simple and intuitive, that[…]

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IKEA outsmarting Apple

THOUGHTS FROM THE HEART

Inspirational marketing is about being true to yourself, being aligned with your core values and doing something you truly believe in and are passionate about. It is about creating meaningful relationships with everyone you encounter. It is about thoughts from the heart.

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