Viewing posts from: January 2014

The 80/20 rule for social media

by Sonja van den Bosch

We’ve all heard of the 80/20 rule. It applies to time management – you’ll get 80% of your results from 20% of your efforts. It also applies to finance – 80% of your profitability will come from 20% of your clients. The 80/20 rule helps us to prioritise and be more effective. When engaging with your audience on social media, you should also apply the 80/20 rule.[…]

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The 80/20 rule for social media

Jaguar versus Mercedes

by Sonja van den Bosch

TV advertising can be clever, entertaining and creative. It makes it even more interesting and entertaining when competitors start attacking each other. It doesn’t happen that often and in some countries it isn’t even allowed, but Jaguar and Mercedes have just done it. In September 2013 Mercedes launched their magic body control TV commercial, featuring a bunch of funky chickens showing off their dance moves. The finishing[…]

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Jaguar versus Mercedes

THOUGHTS FROM THE HEART

Inspirational marketing is about being true to yourself, being aligned with your core values and doing something you truly believe in and are passionate about. It is about creating meaningful relationships with everyone you encounter. It is about thoughts from the heart.

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