Viewing posts from: December 2013

Surprise and delight…

by Sonja van den Bosch

Don’t we all like nice surprises? An unexpected gift, a thank you or even a nice smile can make someone’s day. The Canadian airline Westjet took surprising their customers to a whole new level this year. 250 Of their passengers were surprised with an unforgettable Christmas experience that they will never forget and I am sure will tell many of their friends about. What’s even better is[…]

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Surprise and delight…

How to brand Santa

by Sonja van den Bosch

Santa is magical…Santa is fun…Santa is for young and old…Santa is giving…Santa is all over the world. So, how do we brand this amazing character? My Twinlife Marketing colleague, Gina Hill, shared a very funny and clever Santa brand book with me and the rest of our team that has been developed by a branding company in the UK called Quietroom. There are 15 slides to enjoy[…]

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How to brand Santa

What will 2014 bring?

by Sonja van den Bosch

There is something magical and special about this time of the year. It’s the season for celebration, sunshine and family time, but also for looking forward to the New Year ahead. At Twinlife Marketing, we always try to stay on top of the latest trends in consumer and client behaviour and attitudes, so that we can help our clients with the right focus for 2014. The number[…]

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What will 2014 bring?

THOUGHTS FROM THE HEART

Inspirational marketing is about being true to yourself, being aligned with your core values and doing something you truly believe in and are passionate about. It is about creating meaningful relationships with everyone you encounter. It is about thoughts from the heart.

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