Viewing posts from: August 2013

Tradeshows are not dead yet

by Sonja van den Bosch

Despite the rise of the internet, tradeshows can still be a good marketing activity, especially for businesses wanting to reach a specific target market. Of course you need to plan for it properly and integrate it within the rest of your marketing calendar. Last week I was at the AIMEX tradeshow. This is not only the biggest mining exhibition in Australasia, but also the biggest tradeshow in[…]

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Tradeshows are not dead yet

Good is the enemy of great

by Sonja van den Bosch

A couple of weeks ago my friend James Barwood from JDL Strategies invited me to the Australian Business Congress. The event kicked of with a very inspirational presentation by Jim Collins, the author of Good to Great and Great by Choice. Jim spoke about the contrast between success and failure and gave us an insight in how to ensure that you are building a great, instead of[…]

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Good is the enemy of great

THOUGHTS FROM THE HEART

Inspirational marketing is about being true to yourself, being aligned with your core values and doing something you truly believe in and are passionate about. It is about creating meaningful relationships with everyone you encounter. It is about thoughts from the heart.

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