Viewing posts from: May 2013

Vivid Sydney – pulling in extra dollars during downtime

by Sonja van den Bosch

One of advantages of living in Sydney is the city putting on great festivals throughout the year. One my favourite ones is Vivid Sydney, the spectacular visual feast of colour, movement and lighting that turns Circular Quay and now also Darling Harbour into a breathtaking fairy tale scene. The interesting thing about Vivid Sydney is that it all started with finding a solution for a challenge, the[…]

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Vivid Sydney – pulling in extra dollars during downtime

Marketing is NOT…

by Sonja van den Bosch

There is a lot of confusion out there about what marketing is and what marketing is not. So here is my list of things that marketing is not and also what I believe marketing is all about. Marketing is NOT sales The difference between marketing and sales is that marketing works on building the brand recognition and bringing in qualified leads, whereas sales turns the qualified leads[…]

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Marketing is NOT…

Renew your motivation every day

by Sonja van den Bosch

Motivation equals success… The only difference between the successful and unsuccessful in life or in business or in marketing is that the successful carry on when the unsuccessful throw their hands up in the air and give up. Unfortunately motivation isn’t something that comes naturally and will stay with us forever. It is something that comes and goes and something that we need to work on every[…]

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Renew your motivation every day

THOUGHTS FROM THE HEART

Inspirational marketing is about being true to yourself, being aligned with your core values and doing something you truly believe in and are passionate about. It is about creating meaningful relationships with everyone you encounter. It is about thoughts from the heart.

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