Viewing posts from: September 2012

Why ‘Why’ is More Important than ‘What’?

by Sonja van den Bosch

Great marketing starts with having clarity. Clarity about the product or service that you offer, clarity about your target market, clarity about how you set yourself apart, but most importantly clarity about WHY you do what you do. When we do marketing strategy sessions with our clients we always ask them ‘Why do you do what you do?’ This question is often much harder to answer than[…]

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Why ‘Why’ is More Important than ‘What’?

Get a $200 Travel Voucher from Inside Asia Travel

by Sonja van den Bosch

Having a holiday in Asia is brilliant. There is something for everyone, from beautiful beaches to vibrant cities, great food and friendly people. Inside Asia Travel, who are experts on the ground in Asia are offering all Inspirational Marketing friends a USD $200 travel voucher. Just email Inside Asia Travel and mention your name, email and where you would like to go in Asia. You’ll then receive your travel voucher and[…]

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Get a $200 Travel Voucher from Inside Asia Travel

You don’t Need to Have Much Money to be Rich

by Sonja van den Bosch

One of my favourite books is the 4-hour workweek from Tim Ferris. It is not about getting rich quickly without doing anything, but it is about designing your life to suit your needs and passions. I really appreciate Tim Ferris’s view of the world and his gusto to constantly challenge the status quo and try new things. This is what makes life exciting. Tim talks about the[…]

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You don’t Need to Have Much Money to be Rich

Brand Advocates Rule

by Sonja van den Bosch

Clients and customers pay your bills, whereas brand advocates do much more than paying your bills. They talk about you, recommend you to their friends and family, forgive you when you make a mistake, are loyal, engaged and enthusiastic and help you build your business. In today’s world, it’s advocates, not advertisers, who have the power. There is nothing more powerful than a trusted recommendation from a[…]

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Brand Advocates Rule

THOUGHTS FROM THE HEART

Inspirational marketing is about being true to yourself, being aligned with your core values and doing something you truly believe in and are passionate about. It is about creating meaningful relationships with everyone you encounter. It is about thoughts from the heart.

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