Viewing posts from: May 2012

Marketing Inspiration from the Streets of Hoi An

by Sonja van den Bosch

Vietnam is one of my favourite countries in the world. It is a beautiful country with a great atmosphere, mouth-watering food, but most of all I get drawn back to this part of the world because of the amazing people. They are extremely friendly, welcoming, always eager to learn new things and very inventive. The first person that comes to mind when I think about my experiences[…]

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Marketing Inspiration from the Streets of Hoi An

Learn from Brad’s Immense Entrepreneurial Experiences and Become Better, Stronger and Faster

by Sonja van den Bosch

I was introduced to Brad Rosser via a mutual friend. Brad invited me to his beautiful home, where I met his wife and children and where we had a great time talking about business. Brad has had immense experience working with top entrepreneurs like Richard Branson and Alan Bond and also had his fair share of starting up businesses himself. Brad is a very quick and practical[…]

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Learn from Brad’s Immense Entrepreneurial Experiences and Become Better, Stronger and Faster

How Little Acts of Kindness can Transform your Business

by Sonja van den Bosch

Every staff member within your company can make a positive difference to your business by making customers feel special and by creating precious memories. It doesn’t need to be innovative and you don’t need to have a marketing degree to excel at this, as long as the actions come from the heart. The following video is a brilliant example of how an 18 year old young man[…]

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How Little Acts of Kindness can Transform your Business

Reach the Kids, Hook the Parents

by Sonja van den Bosch

Earlier this year, we went on a much-needed family holiday to Fiji. My personal travel manager Ric Pattaro TravelManagers, who is absolutely fantastic (but this is a story for another time) recommended the Shangri La resort to us, as it apparently has the most fantastic kids club. I didn’t realise how great it was for us as parents, until we got to experience it. From the moment[…]

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Reach the Kids, Hook the Parents

Marketing Experiences from the Heart

by Sonja van den Bosch

Inspirational marketing is driven by inspirational people. Inspirational people are true to themselves, truly believe in what they do, live each moment the best they can and have meaningful relationships with everyone they encounter. This inspiration is carried through in their personal and professional life, resulting in inspirational marketing. We don’t need to solve the world’s problems or find a cure for life threatening diseases to be[…]

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Marketing Experiences from the Heart

THOUGHTS FROM THE HEART

Inspirational marketing is about being true to yourself, being aligned with your core values and doing something you truly believe in and are passionate about. It is about creating meaningful relationships with everyone you encounter. It is about thoughts from the heart.

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